Etihad Airways Engineering, based at the Zayed International Airport in Abu Dhabi, is a leader in aircraft maintenance and engineering. Offering services such as airframe maintenance, component repair, overhaul services, and technical training, they are a trusted partner for airlines, governments, and aviation stakeholders worldwide.
Etihad’s previous website was outdated and cumbersome to manage. The existing templates lacked flexibility, which made it challenging for their marketing team to update content or respond swiftly to evolving business requirements. The system required specialized HTML coding skills to edit or add new content, creating operational inefficiencies.
Phases was tasked with delivering a solution that would put power back into the hands of Etihad’s marketing team. They needed a system that was simple, flexible, and easy to use—one that didn’t require technical expertise.
We designed a component-based CMS on the Umbraco platform, ensuring that Etihad Airways Engineering’s website would be easy to manage and maintain. The new system is fully aligned with their brand, allowing their marketing team to quickly create and update pages without the need for coding.
By hosting the site on Umbraco Cloud, we also ensured that the website would be secure, scalable, and always up-to-date with the latest software improvements.
With the new website in place, Etihad’s marketing team can now communicate the full range of their engineering services with ease—making updates as needed to showcase their ongoing expertise and innovations in aviation.